Long gone are the days where standard communication was key, for now are the days where data is quintessential in communications. Our technologies give you the luxury of developing exclusive content and messages for your unique customers and have a custom communication sent out. Commonly called as variable data print, these technologies helps your create customer specific and relevant communication tailor-made for the eyes and relevance of that customer only.
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Dynamic or Variable data printing gives you the luxury of personalising every single letter as per your unique recipient. It helps you speak to your customer or prospect in the most relevant terms. You can send specific marketing information to specific audience groups or individuals which will help you get better response rates.
You can structure the visual layout basis various demographics, locations, business nature, etc. For instance, if you are selling a shopping card, the artwork can be different for millennials as against the youth population.
There is no fixed format for dynamic printing. You can send out letters, cards, ILC, etc., each with customised designs and images for each customer or a group of customer as per your marketing and communication need.
Another benefit to gain is you can combine multiple artworks within one data batch. There is no limit on number of artworks that can be implied to one set of data. This way instead of placing different batch size orders, you can place one order with multiple art works.
Customised printing also allows you to include tracking and response mechanisms like QR Codes, call tracking numbers, URLs, etc. This will help you analyse customer response and determine the success of each marketing campaign with varied audience groups.
Due to its low production costs, you can run small, specific, targeted campaigns to specific audience groups. Narrow funnelling is a challenge in print marketing which has now been obliterated with the advent of dynamic or variable data printing. Also targeted campaigns are proven to have higher response rates.
As the turn-around-time is very quickly achievable, dynamic printing is an ideal option for any urgent messages, information or communication to reach your customers. This is ideally chosen to convey mergers and acquisition information, end of life services, location change or shift or renovation information, etc.